100% USA Made.
Homegrown Customizable Comfort Rooted in Quality
Handcrafted in Virginia with Kindness.
We make pillows the slow way — with care, patience, and purpose. Because comfort isn’t something to rush; it’s something to sink into, night after night.
People Friendly.
Non-Toxic + Hypoallergenic
Fully Adjustable
Machine Wash + Dryer Safe
Planet Friendly.
100% Certified Organic Cotton Cover
100% Sustainable Allergy-Free Fill
100% USA Made with all USA Materials
The Children's Collection
Accurately sized for sweet dreams and gentle nights, The First Pillow (18-24 mos), Toddler Pillow (2-4 yrs) and Child Pillow (4-10 yrs) blend soft, supportive comfort with naturally mindful organic & eco-friendly materials.
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The First Pillow
Regular price $ 26.95Regular priceSale price $ 26.95 -
The Toddler Pillow
Regular price $ 34.95Regular priceSale price $ 34.95 -
The Child Pillow
Regular price $ 43.95Regular priceSale price $ 43.95 -
First Organic Cotton Pillowcase
Regular price $ 13.95Regular price$ 0.00Sale price $ 13.95 -
Organic Cotton Toddler Pillowcase
Regular price $ 16.95Regular priceSale price $ 16.95
The Adult Collection
Whether you are a back/side/stomach sleeper, need neck rest for frequent flying, back support for long-haul driving, or simply want a really good nap, we’ve got your comfort - and our planet - covered with only USA Made organic & eco-friendly materials.
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The Standard Pillow
Regular price $ 74.95Regular priceSale price $ 74.95 -
The Queen Pillow
Regular price $ 84.95Regular priceSale price $ 84.95 -
The All-Support Pillow
Regular price $ 42.95Regular priceSale price $ 42.95 -
Organic Cotton Standard Pillowcase
Regular price $ 26.95Regular priceSale price $ 26.95 -
Organic Cotton Queen Pillowcase
Regular price $ 29.95Regular priceSale price $ 29.95
The Softest Pillowcases
Handcrafted in soft, breathable jersey knit, our pillowcases, made from 100% organic Texas-grown cotton, feel as gentle as your favorite t-shirt—stretchy, cozy, and perfectly fitted.
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First Organic Cotton Pillowcase
Regular price $ 13.95Regular price$ 0.00Sale price $ 13.95 -
Organic Cotton Toddler Pillowcase
Regular price $ 16.95Regular priceSale price $ 16.95 -
Organic Cotton Child Pillowcase
Regular price $ 19.95Regular price$ 0.00Sale price $ 19.95 -
Organic Cotton Standard Pillowcase
Regular price $ 26.95Regular priceSale price $ 26.95 -
Organic Cotton Queen Pillowcase
Regular price $ 29.95Regular priceSale price $ 29.95
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Sustainable Sourcing
From thread to fill, each pillow is lovingly made with materials grown and crafted right here in the USA — creating comfort you can feel good about, with a lighter footprint on our planet.
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Refresh, Don’t Replace
Our Adjustable Loft design keeps your pillow feeling just right for years to come — no waste, no worries. Simply top it up with more fill when needed and enjoy lasting comfort that’s gentler on the planet.
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Giving Back
Homegrown comfort with a purpose — supporting local communities and protecting the planet we all share.
Using the Adjustable Loft Feature
From Our Desk
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INTRODUCING: Unfilled Pillow Shells
You can now choose an empty organic twill pillow cover and stuff with the fill of your choice! The absolute truth of the matter is this: there is no perfect...
INTRODUCING: Unfilled Pillow Shells
You can now choose an empty organic twill pillow cover and stuff with the fill of your choice! The absolute truth of the matter is this: there is no perfect...
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For Your Health and Well Being
Since 2007, we have been seriously committed to investing in the healthiest today and future tomorrow for all of us. Given the amount of time we each spend every day sleeping...
For Your Health and Well Being
Since 2007, we have been seriously committed to investing in the healthiest today and future tomorrow for all of us. Given the amount of time we each spend every day sleeping...
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Meet Our Team
We are a small Virginia-based company that opened its doors in 2007 with one wish: to make the most comfortable and sustainable pillows possible. From the very beginning it has been...
Meet Our Team
We are a small Virginia-based company that opened its doors in 2007 with one wish: to make the most comfortable and sustainable pillows possible. From the very beginning it has been...
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